Ilex Press wanted a small iPhone app to enable photographers to get the most out of their digital cameras. In addition, they wanted to be able to re-purpose existing editorial material to add value.
The iPhone app had to be quick and easy to use, with a variety of tools enabling photographers to take great pictures. As photographers are mobile, the app needed to have all content stored locally so that a network connection was not needed.
A 4 in 1 photo tool set was needed which included:
How to produce the best photos for Landscape, Portrait, Action, Nature, Low Light and Bright Light scenes etc.
Calculate Near and Far focal limits based on Focal Length, Aperture and Focal Distance.
Calculate EV (Exposure Value) based on the Aperture, Shutter Speed or ISO.
An alphabetical list and explanation of digital photography concepts and terms.
Users with a Wi-Fi network connection could view latest news from Ilex press.
The app was developed and tested within approximately one month and is available from the Apple app store here